The Dragonfly Initiative works with BRITA to raise awareness of ocean plastics
The Dragonfly Initiative was engaged by BRITA’s communications agency iris Worldwide to source environmentally sustainable and ethically produced t-shirts made from plastic bottle waste to carry the designer’s slogans ‘Don’t be a Waster’ and ‘Single Use Plastic is Never Fantastic’
Our research led us to Continental Clothing’s Salvage range which uses a blend of recycled organic cotton mixed with plastic bottle waste to create a soft, durable cotton polyester blend. The blank t-shirts are certified under the Global Recycle Standard and the Organic Content Standard under traceable licence. They were then printed by the sustainability award-winning Rapanui in their wind powered factory using only phthalate-free, VOC-free inks that meet the Soil Association / Global Organic Textile Standard.
Recycled plastic #swapforgood charity t-shirts designed by Henry Holland in conjunction with BRITA, to draw attention to the 15 million plastic water bottles used each day in the UK. (Photo by Dave M. Benett/Dave Benett/Getty Images for BRITA)
TDI’s director Assheton Carter attended the launch event in London to answer media questions on the t-shirt’s production, sustainability challenges and steps we can all take to reduce plastic waste. You can listen to the Q&A, hosted by blogger and author Emma Gannon here. Henry Holland and British actress and environmental campaigner Lily Cole are supporting the campaign, and profits from the sale of the the t-shirts will go to BRITA’s partner charity The Marine Conservation Society.
Above (L-R) TDI’s Assheton Stewart Carter; Sanjay Mitra of The Marine Conservation Society; BRITA’s Faye Napper; Lily Cole; Henry Holland; Emma Gannon. (Photo by Dave M. Benett/Dave Benett/Getty Images for BRITA)
One third of people in the UK (32 %) buy bottled water, yet it’s estimated that 5.5 billion plastic bottles were not collected to be recycled in 2016 alone. At current rates there will be more plastic in the oceans than fish by 2050, measured by weight. #SwapForGood demonstrates how consumers, industry and NGOs can come together to avert environmental catastrophe.
Find out how you can Swap for Good here: http://www.brita.co.uk/brita/en-gb/cms/commitment/swap-for-good.grid
OnePoll research by BRITA in 2016
 Ellen MacArthur Foundation