The Dragonfly Initiative brings together a team with a track record spanning 25 years. Our experience includes engagements with business, NGOs, government agencies, trade associations and standard-setting bodies. It includes the world’s biggest companies and most recognizable brands, as well as lesser-known middle-of-the-chain businesses and innovative social enterprises.
Below are examples of engagements, experience and expertise that our team brings to the clients
of The Dragonfly Initiative.
Swiss Better Gold Initiative and Swiss State Secretariat for Economic Affairs
– The Dragonfly InitiatiTrack Recordve has been retained by the Swiss government to lead a summit convening high-level diplomats and senior business leaders to plan the future of this important supply chain initiative to build the supply and match the demand for responsible gold from Andean countries. We are also reviewing and refreshing the sourcing criteria and standards for artisanal and small-scale mining that will facilitate the participation of some of the poorest groups of producers in the world.
Coloured Gemstone Working Group
– We convened a group of luxury brands and their coloured gemstone suppliers in a working group building standards, management tools and pilot protocols for a responsible chain of custody. Consumer-facing brands are being confronted by intensifying criticism and challenges regarding their materials supply chain, including the provenance of the coloured gemstones they use in their pieces. The goal of this programme is to ensure that the good reputation of the brands is protected through demonstrating that workers and communities upstream benefit from being a part of the supply chain.
– Working with the head of Corporate Responsibility, we supported this prestigious firm to cement long-term business relations with an ethical gold producer in South America and align the jeweller and watchmaker’s policies and sourcing protocols with its corporate responsibility goals and targets.
Wal-Mart and Sam’s Club stores, USA
– With the chief buyers of the world’s largest retailer, we conceived and developed the first fully traceable gold and diamond jewellery lines, LoveEarth. This pioneering venture took nearly four years to build and was a testing exercise in supply chain logistics, B2B relations, corporate-NGO diplomacy, technical and CSR standard-setting, as well as consumer marketing. Wal-Mart is the largest retailer of gold jewellery worldwide and this responsible supply chain ‘first’ set the precedent for similar initiatives in the industry. The story was rightly recognized widely by the media and featured in an article in business journal Fortune.
A Major Retailer, USA
– Sourced a reliable supply of responsible recycled gold and silver for a major US retailer.
An International Jewellery Company, Europe
– Built transparency into the gemstone supply chain and worked closely with key buying staff and suppliers to improve their sustainable sourcing practices. Traced to country of origin for their gem supplies and helped the company to create stronger supply chain management and risk analysis. Built closer engagement with suppliers, identified training needs and introduced the concept of sustainable sourcing to key buying staff.
Fairtrade International, London
– Collaborating with executives leading the Fairtrade gold strategy, we conducted competitive analysis, standards comparison and advisory services to enable this social entrepreneur to position itself for the growing ethical market in jewellery. Identifying and growing supply from mines in Africa is a critical need in this market and preparing small-scale miners to meet the expectation of prospective European clients is an important part of the process. We have prepared training sessions specifically for this supplier group that encapsulates and imparts our team’s commercial experience and knowledge of the ethical jewellery market that will be delivered in Africa.
In a follow-on assignment we accompanied Fairtrade for a year-long project to examine and refresh their long-term gold programme and significantly grow their market share of certified gold sector. The project resulted in a fundamental strategic shift in the organization that has placed it on the cusp of success and to meet the rising demand in the coming years.
– We provided a business opportunity analysis of the ethical jewellery business for the head of marketing of World for Good. The online retailer was looking to position itself more prominently in the responsible business market and needed a rapid analysis of the competitive landscape in the ‘ethical’ jewellery market, along with recommendations for how EBay could take engage its customer base and business partners in this growing market.
The Gemmological Association of Great Britain (Gem-A)
– A recent role, in which we were tasked with the pursuit of the ethical debate within the gem industry, including human rights, CSR and chain of custody awareness. Ensuring that Gem-A is at the forefront of developments, that members are kept informed and a strong code of practice is upheld.
– Provided advice and research to assist with BSKYB’s development of a jewellery line using sustainable rubber, precious metal and base metal for their support project with World Wildlife Fund’s (WWF) ‘Rainforest Rescue’ project.
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Global Electronics Brand
– We have worked with this remarkable company for over three years to construct its materials sourcing strategy across the full-range of mined commodities. Starting with a deep analysis of mine project best practices, standards and systems, we then developed supplier scorecards and engagement tools, due diligence protocols and indicators for project and corporate reporting. Our team completed due diligence at upstream resource.
International Tin Industry Research Institute (ITRI) and OEM, UK and USA
– We co-designed and implemented a breakthrough assurance system that provided a path to market for conflict-free minerals in the DRC, Rwanda, Uganda as well as expanding to other countries in the Great Lakes Region (GLR). The ‘bag and tag’ program built a physical chain of custody from small mines in the hills and forests of the jungles to export and finally to the component manufacturers and OEM companies in the US and Europe. The programme attracted support from the US, South African and Dutch governments, as well as electronics groups, refiners and mining companies. The most important potential of this program is the hope for artisanal and small-scale miners in the GLR to make a dignified living free of conflict.
Goldlake Group, London
– We worked with founders and the board to build site-level management practices and a market strategy to supply ethical gold from its mining operations to the luxury jewellery and watch industry. Goldlake’s Eurocantera mine in Honduras has a highly innovative business model: the company works with artisanal miners in its local community, who produce more than 30 percent of its total gold output. This partnership is an example of an inter-dependent relationship that brings communities into the core of the mineral economy, rather than leaving them on the margins of development. Not only that, Eurocantera is a zero-waste, zero-pollution operation that uses no toxic chemicals widely employed in the industry such as mercury and cyanide. To maximize the value from its efforts, Goldlake controls the path to market of its product through its refinery in Italy and to the luxury jewellery market in Europe. This remarkable story is documented in two case studies prepared by Babson College, Boston, and the leading MBA business school for entrepreneurs in the US.
Anglo Gold Ashanti, Africa
– We were contracted by the firm’s senior vice president of sustainability to analyze, assess, recommend solutions for and train project teams to address issues arising from small-scale mining activities at a number of AGA sites in East and West Africa. AGA faces similar problems to many mining companies in mining territories around the world. The price of gold and other commodities has encouraged informal and illegal diggers to seek opportunities to make a living from extracting near-surface deposits, bringing them into conflict with large-scale formal miners. There is no ‘cookie cutter’ answer to this persistent problem; understanding the development dilemma of the diggers, skillful engagement by mine staff, engaging government and regulators and attempting to find options that allow a ‘co-existence’ between both types of mining is the best way forward.
Boroo Gold Company, Mongolia
– We were invited by the president and executive director to assess and help Boroo build a stakeholder engagement strategy to enhance the company’s social license to operate and to meet the expectations of international investors for environmental, social and governance (ESG) standards. Boroo is similar to many companies we like to work with that have a strong desire to do the right thing within the boundaries of their resources, and require a little assistance to develop a comprehensive strategy that is fit for their purpose and enables them to leverage the contribution they have made to communities to generate value for the business.
– We were closely involved in the landmark success of the 2011 application for Scotgold Resources to extract gold in Scotland, following their failed 2010 application. Engaging closely with other jewellers and through cross-sector lobbying, we successfully gained industry support and created a case for strong industry demand and downstream economic benefits for a commercial Scottish gold source. Scotgold Resources are the first mine to be granted permission to commercially extract gold in Scotland.
Five Star Mining, Honduras
– We supported senior management of this junior iron ore mining company in Honduras to implement an environmental and social management system and achieve certification to ISO 14000, an internationally recognized third party standard. This mining company has many programmes that set it apart in the country, including establishing a working relationship with a community-based transport co-operative to move its ore to port and a rolling environmental restoration program that minimizes deforestation and loss of habitat.
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Spartacus Capital Mining Fund, London
– This start-up private equity vehicle’s strategy was to invest in responsible junior mining in Africa and to demonstrate that partnering with resource companies to manage their ESG risk, win a social license to operate and include host communities in the benefits of mineral development is strongly aligned with superior investment returns. We built their ESG policy, strategy framework and due diligence protocols.
Althelia Ecosphere, London
– The founders and managing partners reached out for help to develop the environmental, social and governance (ESG) strategy and policy for this innovative new fund management platform investing in forest carbon and sustainable and certified commodity production. We also provide the due diligence, capacity development and performance assessment services for the company to ensure their investments deliver a win-win for communities around their investments as well as for its investors.
FairTrade/Fairmined mines and ASMOs
– We conducted detailed due diligence assessments, based on the Fairmined and the FairTrade gold standard, at five mines and ASMOs in South and Central America for potential off-take partners and investors.
– Formal audit, mock-audit and due diligence against the RJC standard at four mines and their operators in South and North America and Africa.
– Working with senior and line management to prepare the company for RJC Code of Practices and supply chain provenance claims and conflict-free and no-marange diamond claim for major client.
International Best Practices (World Bank, IFC, etc.)
– Competent Persons Reports and Due Diligence for international investors at 50 projects in Africa and Central America.
International Best Practice and Land-Based Projects
– Over 15 due diligence and assessments based on standards for sustainable land use projects in Africa, Asia and South America.